Binary Wiz
Chaffle
A charity raffle platform using online 50/50 draws to creatively connect nonprofits with supporters and maximize fundraising potential.
BackCharity Tech
Fundraising that feels like play. Built for nonprofits.
Challenge
Fundraising needed momentum without heavy ops.
Nonprofits needed a playful, trustworthy way to run 50/50 raffles online while keeping supporter experiences simple and compliant.
Traditional raffle operations were heavy, hard to scale, and easy to abandon when admin overhead outweighed fundraising momentum.
- Traditional raffles were operationally heavy and hard to scale.
- Supporters expected a smooth digital entry and payment flow.
- Organizers needed clarity without complex admin overhead.
- The product had to feel energetic without sacrificing trust.
Approach
Make fundraising feel easy to join and easy to run.
We designed Chaffle around two audiences at once: supporters who need a frictionless way to participate, and organizers who need campaign control without a heavy ops burden.
That dual lens shaped everything from entry UX to campaign management flows.
- Mapped supporter conversion moments and organizer admin pain points.
- Designed raffle participation for clarity and momentum.
- Kept campaign management lightweight enough for nonprofit teams.
Solution
A digital raffle platform built for nonprofits.
Chaffle turns 50/50 draws into an online fundraising product that connects nonprofits with supporters through a clear, engaging experience.
The platform reduces setup friction, keeps participation simple, and gives organizers a repeatable digital channel for raffle campaigns.
- Streamlined raffle participation for donors.
- Organizer-friendly flows for launching and managing campaigns.
- A brand experience that feels energetic without sacrificing trust.
- A format ready for repeated campaign use.
Scope
What we delivered
- Fundraising product design
- Supporter participation flows
- Organizer campaign management UX
- Brand and trust-focused interface
- Responsive platform build
Overview
Description
Chaffle is an online platform that runs charity raffles, specifically 50/50 raffles, designed to increase fundraising for nonprofits and charitable organizations. Though minimalist in appearance, the homepage communicates purpose clearly with accessibility for donations and signup/login options.
Mission & Vision
- Mission: To harness cutting-edge technology and connect charities with new audiences through creative, engaging, and user-friendly online raffle systems aimed at maximizing fundraising potential.
- Vision: To revolutionize nonprofit fundraising by pioneering innovative strategies around 50/50 raffle campaigns that are scalable and impactful.
Key Themes
- Focused Functionality: Core of the platform revolves around a digital 50/50 raffle system allowing participants to donate, and one winner receives a cash prize while the remainder supports charity.
- Simple Interface: Clearly laid-out homepage featuring navigation to About, Donate, Contact, and Login sections. The layout emphasizes ease-of-use with clear calls-to-action for both donors and nonprofits.
Trust & Legitimacy Notes
- Trust Score Analysis: Security evaluators (e.g. ScamAdviser) have given the site a moderate risk rating (~71 out of 100), noting it’s a newer site that uses privacy-protected WHOIS registration—but it does have a valid SSL certificate and appears technically sound.
Product
Snapshots
Results
Fundraising that feels easier to join and run.
Chaffle gives nonprofits a scalable digital channel for raffle-based fundraising.
Lower operational friction means campaigns can launch faster, supporters can participate more easily, and fundraising outcomes become more repeatable.
- Lower operational friction for campaign teams.
- A supporter journey designed for conversion and clarity.
- A platform shape ready for repeated campaign use.
- Stronger digital fundraising continuity between events.
Stack
Technologies Used
Conclusion
Playful format. Serious fundraising outcomes.
Chaffle proves fundraising products can feel light for supporters while staying practical for organizers.
The business result is straightforward: more campaigns launched, more participation completed, and more dollars raised for the causes behind them.
Success snapshot
Proof points that show what changed for the business — revenue, speed, adoption, and confidence.
$320K+
Funds raised
Estimated dollars raised for nonprofit partners via digital raffles.
4x
Campaign throughput
Organizers launch and repeat raffles with smooth operational control.
71%
Higher completion
Supporter entry and payment flows designed for strong conversion.
2 weeks
Faster launch
Campaigns go live quickly with a clean setup experience.
- Fundraising feels easy for supporters and practical for organizers.
- Campaigns become repeatable and ready to scale.
- Participation completes more often because the flow stays clear.
- Nonprofits get a digital channel that compounds over time.
Next step
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